How To Sell Art On Zazzle: Step-By-Step Guide

Are you an aspiring artist or already a pro? It doesn’t matter because beginners and professional artists will learn how to sell art on Zazzle today.

Many websites will allow you to sell your artwork. Some of them are excellent places to list your art for sale, others – not so much.

Why should you bother with Zazzle? Can Zazzle offer you more opportunities to make money as an artist?

In short, the answer to these questions is yes – Zazzle can take your online art business to the next level. And how will that happen?

By all means, Zazzle will do more than showcase your artwork to millions of potential customers. The platform will manufacture and ship products with your art designs.

I think that’s enough chit-chat about Zazzle – let’s get some work done, shall we?

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What Is Zazzle?

Before I show you how to sell art on Zazzle, let me explain what the platform is for those who don’t know:

Zazzle is one of the most popular online marketplaces artists can use to make money online. It’s a website that displays over a million made-to-order customizable products.

Quite frankly, Zazzle Inc. is so much more than a demand marketplace you can join to sell your own artwork – it’s also a community of like-minded artists who want to develop their businesses further.

Can I Make Money On Zazzle?

At the time of writing, Zazzle offers three different ways to earn money online:

Firstly, you can earn money by selling your original work on a wide range of products on the platform – that opportunity is suitable for artists worldwide.

Secondly, some people earn an income on Zazzle as Makers – they’re responsible for manufacturing the physical products with fresh designs.

Thirdly, you can make money by promoting Zazzle by sharing links online – that can happen if you join the Zazzle Associate Program.

Considering you’re here to learn how to sell art on Zazzle, the second and third options above don’t apply to you. Subsequently, we’ll focus only on the first option – making a lot of money on Zazzle as a creator.

How Much Does It Cost To Sell On Zazzle?

It might be hard to believe, but selling your art through the Zazzle platform won’t cost you a dime.

Yes, you read that right – registering for a creator account that will allow you to start selling art online is free. Anyone can sign up on Zazzle as an artist without incurring any fees.

What’s the catch? Are you wondering how Zazzle generates revenue if artists can create and sell new designs for free?

Here is the deal with selling art on Zazzle:

Once you make a sale, the platform will keep a portion of your profits as a commission. Your earnings depend on the royalty percentage you set.

How Does Zazzle Work For Independent Artists?

Shall we take a look at how independent creators use Zazzle to sell art design ideas on different products?

You already know that the Zazzle marketplace will manufacture and ship products on your behalf. But do you have to pay for any of these products in advance?

No, there is no need to pay for the products people will buy from you upfront. Instead, giving Zazzle its share of all sales you manage to make happens after the purchase is complete.

Now, what does this mean?

One of the biggest reasons to sell your amazing artwork on Zazzle is that the platform ensures all your attention stays on creating the best art design elements. To make that possible, Zazzle will create and ship to the customer any product you sell.

Once that happens, the platform will give you a percentage of the sale. Meanwhile, the site will keep the rest of the profit for the work it does on your behalf.

I think that sounds fair. Don’t you? Anyhow, moving on to the next fact you need to know while learning how to sell art on Zazzle:

Do Artists Set Their Royalty Rate?

Yes!

Artists are the ones to choose the royalty percentage they want to receive on the current selection they sell through Zazzle. Long story short, you’ll be the one to decide the final price of your products and the profit margin you receive.

Let’s look a little bit more at Zazzle and the best way artists can calculate their prices:

Generally, the final price of your product should be the total amount of the base price + the royalty percentage. That percentage can be as high as 99%. Of course, such a percentage will result in a higher price, which may lose you a portion of your target audience even if you sell a great design in your online store.

Another way to increase your earnings while selling products on Zazzle is by participating in the platform’s Associates Program and referring new members. Receiving referral fees is a great opportunity to earn more for your hard work on Zazzle, and not taking advantage of them is one of the common mistakes many new sellers make.

At the time of writing, the Associates Program will increase your Zazzle earnings by 15%.

Feel free to learn more about the entire process by reading the user agreement each new seller gains access to when opening a Zazzle store.

Why Should You Sell Your Art On Zazzle?

Zazzle will provide you with a free, fully customizable store where you can sell your art designs.
Artists choose the product’s prices, including the royalty percentage they’ll receive from each sale.
Participating in Zazzle’s Associates Program will help you make more money by referring other people to the platform.
Hundreds of different products can accommodate your art designs on Zazzle.
Anyone can register to become a Zazzle Creator for free.
Over 20 million people will have the chance to see and buy your products (that’s a home run!).

How To Sell Art On Zazzle Online: Step-By-Step Guide

1) Create A Zazzle Store

how to sell art on zazzle create a free shop first

As mentioned earlier, registering for a Zazzle account is free of charge.

So, sign up for an account on Zazzle and create a store that will showcase the best of your artwork to potential customers.

2) Create Zazzle Products To Sell

Once your Zazzle shop is up and running, it’s time to fill it with gorgeous product options that will attract thousands of potential buyers.

How to sell art on Zazzle by creating products? Well, that’s easier than you think:

Zazzle provides its members with many tools to create simple designs and custom text. Use these tools to your advantage and place your art on as many products as you wish.

Can you use an alternative design tool, such as Adobe Illustrator, for example? Yes, you can!

The thing is, you don’t have to be a professional graphic designer to create a product type that sells well on Zazzle. More importantly, you don’t have to worry about customer service, postage stamps, or address labels once you build a niche store on the platform!

And what products sell well on the site? Home decor, art prints, party supplies, and phone cases can always find many buyers on Zazzle.

3) Add Tags And Descriptions

As you can probably guess, Zazzle operates similarly to most search engines – that’s how the people visiting the platform can discover products they might like to buy.

You must optimize your products so they can easily appear not only on Zazzle’s search but also on Google.

That’s where tags and descriptions come in:

Before you list products on Zazzle, add relevant keywords, tags, and descriptions to help visitors discover them. Choosing high-quality cover photos is another great way to impress potential buyers.

4) Promote Your Products

Here is the deal with Zazzle:

Considering Zazzle will show your products to hundreds of potential clients if you SEO optimize them, expect to receive organic traffic from the platform itself.

However, relying on Zazzle traffic is not enough to make lots of money from product sales. You can increase your chances of selling products if you start promoting your products online and offline.

Social Media Marketing can enhance your brand awareness and reach new audiences. Don’t hesitate to promote your products on social media platforms like Pinterest, Instagram, Facebook, and even Twitter.

For instance, you can do a live show or other big events on your Facebook Page. However, that’s not the only way to get more eyeballs on your products:

You can start your own website and collect every email address of each reader who becomes a subscriber to your mailing list. Promoting your referral links and creating exclusive offers are alternative good ideas to consider. Business cards are not necessary!

Tips And Ideas To Sell More Products On Zazzle

Add products consistently: Listing a few products in your Zazzle shop and waiting to get thousands of dollars in profits will never happen. Like any other business, selling products on Zazzle can become a successful venture if you approach it with patience and consistency.
Create products with your target audience in mind: Every professional seller knows that their best chance for success is knowing who their target audience is and providing products that will serve that audience.
Take advantage of holiday trends: Christmas, Easter, and Halloween are holidays to keep in mind when creating seasonal products. Why shouldn’t you make the best of them?

How To Sell Art On Zazzle FAQs

Is Selling On Zazzle Free?

Anyone with creative skills can start selling art on Zazzle for free:

Artists, photographers, and graphic designers are now able to create a free Zazzle shop and sell their designs on many different products.

Do Artists Make Money On Zazzle?

Nowadays, artists can make money on Zazzle in two ways:

The first way is by creating and placing art designs on products. Zazzle will take care of the manufacturing and shipping of your products when clients begin to purchase them.

The second way is by joining the Associate Program of Zazzle. That program can help artists to increase their earnings by referring other people to the platform.

Is Zazzle Better Than RedBubble?

Overall, Zazzle is the better platform to sell art designs on products compared to RedBubble.

While RedBubble gives preferences to trending designs, Zazzle focuses on helping its members make art sales consistently.

In other words, Zazzle is the better option if you want to develop a sustainable online art business.

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How Does Zazzle Pay Me?

Assuming you set your Zazzle account to be paid in US dollars, you’ll receive your earnings via check or PayPal.

If you use another currency, expect to receive your profits only via PayPal.

Final Say

Is everything clear on the topic of selling art designs on Zazzle? Hopefully, it is, because I have nothing else to add about how to sell art on Zazzle.

Do you have anything to share on this topic?

What questions do you have on today’s subject?

Feel free to ask me anything in the comments section below. I’ll get back to you the first chance I get.

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