How To Sell Art On Facebook: Step-By-Step Guide For Artists

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There is a lot of logic behind your thought if you’re wondering how to sell art on Facebook.

Assuming you’re a freelance artist looking for more ways to market your work, researching Facebook is a smart idea.

According to Statista, Facebook has around 2.91 billion monthly active users.

By all means, that’s too big of a pool of potential clients. Likewise, ignoring it will not do you any favors as an emerging artist.

Today, I’ll cover everything there is to know about selling art on Facebook:

  • Why should you sell art on Facebook?
  • Is selling your artwork on Facebook worth it?
  • How to sell your art for a lot of money on Facebook?

Can You Sell Art On Facebook?

Let’s be honest about it:

Many people believe that Facebook’s glory days are long gone.

With the rise in popularity of platforms like TikTok, Facebook may seem like a blast from the past.

But is it?

Quick research will tell you that Facebook is growing.

Despite all odds, Mark Zuckerberg’s creation is here to stay.

You may wonder – what leads me to such a conclusion?

Well, the data does. You don’t have to take my word for it – see it yourself:

how to sell art on Facebook
  • More than half of the population of North America is on Facebook.
  • Nearly 300 million photos find their way on Facebook daily.
  • Almost 3 billion likes happen on the platform every 24 hours.
  • Facebook users share around 100 billion connections altogether.

Now, such numbers should be enough to look at Facebook with fresh new eyes.

In other words, finding out how to sell art on Facebook is more than worth the effort.

If you want to learn more about selling art on Social Media, I suggest reading this article about selling art on Instagram.

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Selling Art On Facebook Marketplace

Generally, the first question that must be popping into your mind right now is why Facebook is an underrated place for selling original artwork.

After all, if the stats are so undeniable, shouldn’t more artists try to take advantage of them?

There is no lack of potential buyers – no argument about that!

Then, the natural conclusion would be that painters should be staying up all night to make the best of the opportunities the Facebook marketplace provides.

Unfortunately, that’s not exactly the situation here, and you can understand why if you think about it:

By all means, beginner artists simply don’t know how to gain the necessary exposure, build a loyal client base, and promote their work on Facebook.

Similarly to other Social Networks, Facebook requires a solid business plan before it allows you to generate tons of art sales.

While doing the work to satisfy Facebook might seem intimidating at first, the truth is that it doesn’t have to be.

Especially considering that I’m ready to break down your working process into small pieces you’ll have no problem managing:

How To Sell Art On Facebook For Beginners: Step-By-Step Guide For Beginners

Alright, let’s cut to the chase, shall we?

We have much to cover, so how about we go straight to the business?

Here are the steps you need to take to start selling artwork on Facebook:

1) Create A Professional Facebook Artist Page

create an artist Facebook page

First and foremost, you can’t sell anything on Facebook before you have a professional presence on it.

Your personal Facebook profile will not work well since the goal is to make money on the social network.

As a professional artist who hopes to monetize their talent, the only way to go is to set up a business or brand Facebook page.

Doing so will signal Facebook to treat you differently – as a business, not an individual. More importantly, a Facebook Business Page will allow you to use Facebook’s features to reach a global audience, build a loyal customer base, and earn additional income by increasing your online sales.

In other words, creating a new account and a professional page on Facebook is the first step to attracting a fan base regardless of the type of art you sell. The good news is that Facebook is a powerful tool most successful artists leverage to turn art lovers into buyers and conquer the art world.

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Reasons Why You Have To Set Up An Artist Facebook Page

To sum up, an artist’s Facebook account will:

  • Give you credibility as a professional in your field – every Facebook user who lands on your Brand Page will see you as a business owner. Subsequently, your artwork will have a better chance for more likes, followers, and potential buyers.
  • Help you increase brand awareness – the whole point behind marketing your new art is to earn an online income. While you can’t promote products through a personal profile, you’ll have no issues doing so from a Business Facebook Page.
  • Let customers know where they can find you – feel free to think of your Artist Page as your virtual office on Facebook. Having one will allow anyone interested in your artwork to discover you with a few simple clicks.

How To Create An Artist’s Facebook Page

Creating a Business Art Page is quite simple:

  • Go to the blue navigation bar at the top of the screen, then click to view the list of options.
  • Click on Create Page.
  • Find the Business or Brand tab and click Get Started.
  • Choose a name and category for your Brand Page.

A piece of advice:

Don’t waste too much time on a brainstorming process and coming up with a name for your artist profile.

If you can’t think of anything, you can always go with your name and add words such as Studio, Design, Art, or Artwork.

Adding relevant keywords is important if you truly want to learn how to sell art on Facebook:

As you know, Facebook provides its users with a search bar. So, you should think of it as somewhat of a search engine and not just a Social Media platform.

Next, you must upload a profile image for your Business Page. Considering yours is the face behind the brand, I suggest uploading a personal photo of yours.

Later on, add a cover image. Since you want to sell art on Facebook, let that cover image showcase your artwork.

In the end, post a short description of your business and provide links to your website or online store where clients can purchase your art.

2) Get Followers On Your Artist Facebook Page

get people to follow your artist Facebook page

The next step of the process that explains how to sell art on Facebook is getting people to follow your page.

Your Business Facebook Page will be useless unless it gains thousands of loyal followers and new audiences.

With that said, how do you make people follow your brand on Facebook?

There are a few things you can do to attract Facebook followers:

  • Always Post Great Content: People won’t follow you if they don’t like what they see on your page. Post engaging and enticing content to gain their attention – doing that can also be a great way to create an emotional connection.
  • Answer Comments: Adding relevant hashtags will help users find your posts, but that’s not enough to grow your page. Take the time to build relationships with your fans. Answering the comments you’ll receive is the easiest way to do that.
  • Don’t Forget To Tag: Tagging fellow artists works well to increase engagement on Facebook. You never when the right people will take an interest in your page and help it grow in what will seem like an effortless way!

3) Promote Your Artwork On Facebook

Promoting your art has a central role in selling on every Social Media and other online marketplaces, and Facebook is everything but an exception.

Currently, there are a couple of types of art promotional posts that will help you sell your original works on the platform:

  • New Art Promotions: A new art promotion is about showcasing your latest piece of art. Everyone likes a fresh, brand-new product. Getting Facebook users excited about your new irresistible listing will move you one step closer to making an art sale.
  • Progress Promotions: Allowing people to steal a glimpse of how your project is shaping up will go a long way on Facebook. Once they see the final product, the impact of your hard work will be greater on your Facebook followers.

How To Sell Art On Facebook – Tips And Tricks To Increase Your Online Art Sales

how to sell art on Facebook tips and ideas

OK, let me give you a few pieces of advice to help you sell more art on a public place like Facebook.

In my experience, the following strategies will allow you to utilize the marketing power of Facebook’s algorithms in a significant way:

  • Often Post Galleries Of Optimized Images Of Your Art: You should never post an art image without a title, dimensions, brief description, and price. Being transparent with your Facebook audience is the starting point to gain its trust and deliver more sales. Make sure the product images you post are always of the highest quality. I’ll let you decide the kind of frame you want to use on different products, whether selling larger works fits your business model, etc.
  • Do Regular Promotions: I’m not saying that constantly lowering your prices is the best way to do business on Facebook and attract a large audience of new people. You can work with higher price points and include an option for a discount later on – this strategy is a unique opportunity to sell lots of physical or digital artwork for a limited time.
  • Implement Scarcity Tactics: Creating urgency around an art sale will boost your sales on a regular basis. So, take advantage of that and don’t shy away from a scarcity trick or two – that’s my expert advice to advance the online presence of your business.
  • Join Facebook Groups For Selling Art: Relevant Facebook Groups are the key to reaching a larger audience of potential customers. Spare some time to browse and find Facebook Art Selling Groups – that won’t take a long time since that Facebook algorithm knows what to do.
  • Offer Free Shipping (When Possible): Of course, that is relevant information for sellers researching print-on-demand services, choosing a retail partner, Shopify theme, an online printing company, etc.
  • Use PayPal To Receive Payments: The majority of people already have PayPal accounts. Making the process of buying your art easy for them will reflect positively on your art sales and can deliver positive reviews.

How To Sell Art On Facebook – Frequently Asked Questions

How Do You Post Artwork On Facebook?

Uploading an artwork on Facebook is a simple process. Once you create a Business Art Page, click on the Photo Tab at the top of your homepage. Then click Upload Photo and browse to choose an artwork image from your computer (you can add various sizes, a selling price, etc.).

How To Sell Paintings For A Living?

Quite frankly, there are different ways to build an art business that will bring you a full-time income from selling paintings.

The most popular and beginner-friendly one is to launch an online store, fill its pages with artwork, drive traffic to your offers, and promote your art on a Social Media Channel.

Do People Buy Art On Facebook?

Yes, many users invest in paintings or digital files after discovering them through Facebook posts. According to statistics, over 40% of Internet users have spent money on art after seeing it on Facebook or Instagram.

How can you ensure that your personal profile as an artist is seen as a great place to buy art by the audience? Most art teachers will tell you to leverage the whole art marketing arsenal you have, such as Facebook ads, starting a Facebook shop that can surpass in-person experiences, etc.

Time To Wrap

Alright, this is all I have on this topic for today.

Keep in mind, though:

How to sell art online is a broad subject, and I’ll keep expanding it with fresh information in the feature.

Before that happens, maybe you can get on it as well. Do you care to share your experience selling artwork on Facebook if you have any?

I’ll be glad to read anything you have to say.

Leave your comments in the section below, and I’ll get back to you the first chance I get!

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4 Comments

  1. Hello,
    I very much appeciate you sharing your wisdom with us. So a big thank you to you is in order here.THANK YOU!
    Now my issue is that I cant get a paypal buttin on my page. And when I post something a message pops up. The message says do you want to add a button to this post? I always click yes, however the button still doesnt go on my post.
    Can you help?

    Reply

    1. Hi, Karen, I want to apologize for the very late reply – I had to step back from the site for about a month.
      But I am back now!
      Where do you want to add the PayPal button? Is it to your Facebook page?
      I guess you can contact the Meta Support – I had issues previously and they were very helpful.
      Let me know if you need anything else.
      I promise I’ll answer on time!

      Reply

  2. Is there another way to receive payments i have s bad track record with paypal not allowing me to with draw my money

    Reply

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