Do you want to know how to sell art on Etsy?
Getting familiar with the process of selling art on Etsy is a must if you’re an aspiring artist looking for ways to make money offering artworks.
While there are tons of ways to make money as an artist, showcasing your art on Etsy is worth the effort.
Today, you’ll learn why selling art on Etsy is a great way to monetize your painting talent. We’ll discuss the process of selling art on the platform as a whole:
- How to start selling your art on Etsy?
- Is selling art on Etsy worth it?
- Why should you sell art on Etsy?
- What kind of art sells best on Etsy?
Why Should You Sell Art On Etsy?
Quite frankly, there are many reasons to begin marketing your art on Etsy.
Let’s take a look at the most essential ones, shall we?
Firstly, Etsy is an online platform that will provide you with one of the easiest ways to launch an online art store. Setting up your own shop on the platform is easy, simple, and will take you less than an hour.
Secondly, building an art store on Etsy is a low-risk business idea that will allow you to earn from your artistic abilities. Believe it or not, anyone can launch an Etsy store free of charge.
Thirdly, maintaining your art business on Etsy won’t result in unbearable expenses. Currently, publishing a product listing on the site will cost you $0.20.
Lastly, Etsy is one of those platforms that care about the success of its sellers. Nowadays, the website provides all business owners with plenty of marketing materials to assist them with boosting the performance of their businesses.
- Step-By-Step Guide To Selling Art Online
- 10 Tricks To Make More Art Sales
- Best Websites To Sell Art Online
How To Sell Art On Etsy – Guide For Beginner Artists
Alright, let’s begin covering the process of marketing your art on Etsy, shall we?
By all means, nothing about that process will be something you won’t be able to manage.
The steps are simple, and all you need to do is to follow them:
1) Sign Up To Create An Etsy Store
As you can guess, the first step you need to take is creating your Etsy store.
Visit the official site of the platform and register your account.
Once you do that, you’ll have to provide some basic information about yourself to complete your profile.
In my experience, the sign-up process takes around half an hour.
2) Create Your First Listing
To get your store to go live on Etsy, you’ll need to create at least one product listing.
Of course, you’ll add many more listings later on.
For now, though, focus your whole attention on the first one.
Log into your Etsy store and click Create Listing. Next, upload a digital image of your art from your computer.
Currently, Etsy allows sellers to add up to 10 images per listing.
3) Optimize Your Listing
Make no mistake – optimizing your listing is a crucial step you can’t afford to overlook if you want thousands of buyers to discover your artwork.
Here is everything you need to do to optimize your art listing:
- Add A Title To Your Painting/Artwork: Etsy will limit the length of your title to 140 characters. Don’t waste any of them. Instead, use the available space wisely, and add a well-constructed title that is keywords-rich.
- Provide Details About Your Artwork: Let Etsy know who made the product, what the product is, and when it was created. Also, you have to point out the type of product you’re selling – physical or digital.
- Describe Your Artwork: Type all the essential info about your art, such as price, shipping cost, variation, and personalization (if you offer them).
4) Publish Your First Artwork Listing
Assuming that your first product listing is all set and ready to go, all you need to do to make that listing visible on the platform is hit Publish.
A brand new product listing will show up on the top of the results for its relevant keywords for a short time – that’s how Etsy’s algorithm works.
The more Etsy users engage with your product listing, the longer that listing will stay on the first page of search results.
5) Post More Art Listings
I’m sure you understand that no Etsy store will become successful unless the owner fills that store with plenty of high-quality products.
So, add more artworks to your shop and give the audience a bigger chance to discover and buy your paintings.
With that said, publishing many products all at once is not a good idea:
It’s better to space them and upload one every couple of days.
Creating a posting schedule will keep your productivity going and show Etsy that you’re a serious seller.
6) Brand Your Art Etsy Store
Some of you might wonder:
Is branding my Etsy shop really that necessary? Shouldn’t I let my artwork do all the talking?
While the quality of your art will speak for itself, branding your shop wouldn’t hurt either.
Allow clients to become familiar with your brand and begin recognizing it by your style.
Take the time to decide on the background, logo, fonts, and colors that will best represent your artistic talent.
Tips For Selling Art On Etsy
1) Upload Only High-Quality Product Images
Actually, directing your attention to the quality of your art images is not something I should be doing:
After all, you’re in the business of selling art on Etsy – your business can’t get more visual than that!
Your art images have a much larger function than showcasing your products:
They’ll the living proof of how serious as an art business owner you are.
Investing in more than a decent camera and learning how to take photos professionally is unavoidable.
2) Use Etsy Categories And Tags To The Fullest
Placing your art in the correct product category will help the right people to find your paintings.
Making sales on Etsy is not just about uploading stunning art images:
No, it’s much more about reaching the right audience that has an interest in purchasing your work.
The tags you’re seeing while uploading your listings are there for a reason:
Use them instead of trying to come up with your own.
3) Price Your Art Accordingly
Unfortunately, I can’t tell you how to price your art – I have no idea what kind of artwork each of you will try to sell on the platform.
Still, I highly recommend doing tons of research before calculating the final cost of your paintings.
Check shipping costs (unless you offer free shopping), the cost of your materials, and take your time and effort into consideration when pricing your art.
4) Use Social Media To Boost The Performance Of Your Etsy Store
If you optimize your listing with the right keywords, Etsy will start showing it under a relevant search query.
As a result, your artworks will begin getting traffic from Etsy users.
But why should you rely on that traffic alone to make sales?
Well, you shouldn’t when you can get even more product views from Social Media.
Both Instagram and Pinterest are big on visuals, so take advantage of that to increase your chances of selling art.
Is Selling Art On Etsy Worth It?
Yes, selling art on Etsy is more than worth it.
Launching an Etsy store will literally cost you nothing. Adding product listings comes with a price tag of $0.20.
Most importantly, paintings, art prints, and other types of art are more than popular among Etsy users.
Can you see a reason why you shouldn’t try to market your artwork on the platform?
Personally, I don’t, and I doubt that any of you do!
How To Sell Art On Etsy – Frequently Asked Questions
What Kind Of Art Sells Best On Etsy?
Right now, the kind of art that sells best on Etsy is an original painting.
Original paintings tend to bring the highest profit margin to their owners.
Does Art Sell Well On Etsy?
These days, art prints and original paintings are among the top sellers on Etsy.
Digital downloads, watercolor works, and acrylic paintings are the art categories that find the most buyers on the platform.
Is It Free To Sell Art On Etsy?
Opening an Etsy store is free of charge.
Each art product listing you’ll publish will cost you $0.20.
Can You Really Make Money On Etsy?
Overall, the amount of money you can make on Etsy depends on the type of products you’re planning to sell.
Another factor that will affect your Etsy earnings is the effort you’ll put into building and developing your store.
Some Etsy sellers make over $50,000 per year from their shops.
Are There Etsy Millionaires?
It might be hard to believe, but there are Etsy shop owners who make millions by selling on the platform.
While not every Etsy seller becomes a millionaire, the possibility to earn that well on the platform exists.
Alright, this is all I have for you today!
With that said, the topic of how to sell art on Etsy is a never-ending subject:
Etsy is constantly developing, and so should your store if you want to keep it successful.
Now, do you have any questions about the process of selling art on Etsy?
Do you need an extra explanation about any of the steps you’ll have to go through to open an Etsy store?
Let me know in the comments section below, and I’ll do my best to help you in any way I can.
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