How To Promote Your Art: 10 Strategies That Work

Are you ready to learn how to promote your art?

Creating artwork you love is an entertaining experience, but getting it in front of millions of people is challenging.

And artists wouldn’t mind earning money from their work, so how can they make that happen?

Well, that’s where digital marketing for artists comes in:

What’s the point of creating an outstanding art piece if no one gets the chance to see it?

Today, I’ll show you plenty of ways to promote your art and make money as an artist.

This post may contain affiliate links – see my affiliate disclaimer.

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How To Promote Art Online: Best Ways To Promote Art And Make Money

1) Create An Amazing Art Portfolio

Chances are, you’re already aware of the importance of having a killer online art portfolio.

Still, let me press on the subject a bit more:

Having an art portfolio that showcases your best abilities is one of the most effective strategies for networking, marketing, and building an online presence.

Think about it:

You need something to show to potential clients if you want them to consider you for a project, collaboration, or other upcoming events.

Portfolios are powerful tools for any product you want to market online, whether that’s art or something else.

No seasoned artist should move into the art world without an online portfolio that speaks to new audiences, potential collaborators, local businesses, and other industry insiders.

2) Start A Blog

Assuming you already have an art portfolio, you are probably wondering where to place it so a global audience can see it.

Generally, one of the best places to have an art portfolio is your own website.

By all means, the benefits of starting an art blog are many:

Firstly, launching a site will help you build a powerful personal brand. Building your site up with educational content is a great way to develop that brand and connect with the right people.

Secondly, owning a site will allow you to add essential info about your art, such as prices, contact information, and discount opportunities.

Take some time to learn how to write a killer About Me page. That page must include your artist statement and explain to potential customers why they should invest in your art.

Also, include your services (if you offer any) on your website – that will give you more chances of getting hired, especially if you are an emerging artist.

Starting a blog doesn’t have to be a costly venture – BigScoots provides affordable web hosting plans, so take advantage of that opportunity.

I suggest learning creative writing – that should be your first step when starting a website. Additionally, consider building an email list:

Email marketing is one of the most effective ways to create a personal connection with your target audience. Building relationships through your mailing list must be your main goal as a blog owner – art professionals and business owners should focus their marketing efforts on that.

3) Connect Your Website With Your Art Online Store

There is no point in reading about how to promote your art unless you’re already selling that art.

Subsequently, it’s safe to assume that you own an online shop to welcome art lovers and further your creative business.

Post a link to that store on your website.

You’ll allow your blog readers to visit and buy your art with one easy click as soon as you do that.

If you want this strategy to work more than well, learn as much as you can about SEO (Search Engine Optimization).

Being SEO-savvy when mastering the search results will help you drive tons of traffic to your webpage and increase your art sales.

Is there anything else to do to allow your unique style and artistic vision to illuminate your shop? Yes, there is:

Uploading high-quality images of your artwork is crucial in the digital age. Don’t forget about that when selling original paintings or digital art, such as limited edition prints.

4) Publish Blog Posts

how to promote your art publish blog posts

Before you start writing articles, you have to do in-depth research and find out who your right audience of potential buyers is – any professional artist with a profitable art business will tell you that.

Don’t expect any art sales if you write for people who don’t care enough about art or connect with it on a deeper level.

Once you know who your readers are, begin posting high-quality blog posts.

What makes a blog article a quality piece of content that will advance your business and art career?

That article must serve two purposes – answer questions or solve the problems your visitors have.

Remember – you should create content for a wider audience and not for yourself.

After gaining enough experience as a blog writer, consider guest blogging for other people in the art industry – that will help you reach a broader audience.

5) Do Search Engine Optimization

You might think that posting articles on your art website is enough to attract a large audience, but that’s not true:

You’ll have to do SEO (Search Engine Optimization) if you want to drive quality traffic to your art offers and new work you want to sell.

These days, you can learn about the best SEO practices without investing in expensive courses.

For example, Google and YouTube offer tons of information that will help you master the fundamentals of SEO.

That will be enough to start implementing SEO on your blog posts.

However, SEO changes constantly, so you’ll have to keep improving your abilities (that’s a lot of hard work, especially if you want to beat your art competition and attract more ideal customers to your pages and marketing materials).

6) Promote Your Art On Social Media Channels

Quite frankly, one of the first things you should do once you start learning how to promote your art is to find out where your target audience is.

Do the people who are most likely to invest in your art spend time on Facebook? Are they mostly on Instagram?

Or maybe your fans like to spend time on Pinterest?

Whatever the answers to these questions might be, you’ll have to figure them out as soon as possible to start building a strong social media presence.

Social Media Marketing is a powerful tool you can use to promote your art and place it in front of thousands of potential buyers. Having business social media pages instead of a personal account is a must.

With that said, there is not enough time in the day to spend time on all Social Media Pages.

That’s why it’s crucial to begin expanding your brand on the Social Media channel where most of your future buyers are – that’s an excellent way to advance your art marketing, showcase your best work, and even connect with fellow artists.

See the best social media platforms for artists:

7) Create Video Content

Speaking of Social Media, how do you feel about starting an art YouTube channel?

Sure, YouTube is not a Social Media channel – it’s a search engine Google owns.

If you can devote some time to learning how to create and edit videos, uploading tutorials on YouTube will push your art business to the next level.

YouTube is one of the best platforms to promote your art.

I suggest browsing the main platform and looking through the available art tutorials.

During this process, take a look at the numbers. Once you do that, you’ll notice that video content and an art niche drive thousands and even millions of views.

8) Join Online Platforms For Selling Art

Assuming that you want an alternative answer to the question of how to promote your art, I’ll give you an idea to think about:

Are you open to the opportunity of listing your art for sale on a platform you don’t own?

I’m talking about any of the digital platforms where you can sell artwork to a worldwide audience and find a devoted art community.

Joining such a platform will place your art in front of an audience you wouldn’t be able to reach otherwise (even if you’re already a successful artist).

Here are some of the best platforms you can sign up for to market your fine art further:

9) Participate In Online Forums

ways to promote your art join online forums

By all means, promoting your art online requires engaging with your audience.

With that said, a great way to start a conversation with potential buyers is to join an art forum or Q&A site.

Doing so will increase the traffic to your art website and boost your chances of making a sale.

Find out which forums best fit your niche and request to join them.

Remember – becoming a member of one art forum is not enough:

You’ll need to keep the conversation going as often as you can.

Of course, you can also market your art and discuss your creative process in person. Sometimes, that’s the best option for certain artists.

Are you one of them? Then, consider going to art exhibitions, charity events, open studios, art fairs, or other community events.

10) Adjust Your Strategy

Let’s say that trying any of the methods above works well for you.

Will you implement the same strategy all over again for years?

Just because something works, it doesn’t mean you can’t upgrade it and get even better results.

Test different strategies and keep using the ones that bring the most traffic and art sales.

The online world changes a lot, so you’ll have to change your actions and promotional activities accordingly.

Final Say

Are you aware of the best ways to promote your art already, or should I keep going further?

I’ll add more useful strategies and other answers to the question of how to promote your art later.

Until then, feel free to ask me anything you want:

How do you plan to promote your art online?

Which marketing methods do you like the most?

Let me know in the comments section below, and we’ll talk further about it.

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